Elon Musk, who often makes attention-grabbing posts on Twitter, once again caught people’s attention this April Fool’s Day.

經常在推特上發博文的伊隆馬斯克，今年愚人節再次引起人們的注意。

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The CEO of Tesla and SpaceX joked about having a fictional role at Disney and expressed enthusiasm for joining Bob Iger and Kathleen Kennedy in boosting the company’s diversity, equity, and inclusion efforts. This comment aimed at Disney’s DEI initiatives comes amid ongoing discussions about Disney’s political viewpoints and the content it produces.

特斯拉和 SpaceX 的執行長開玩笑說自己在迪士尼扮演了一個虛構的角色，並表示熱衷於與鮑勃艾格和凱瑟琳甘迺迪一起推動公司的多元化、公平性和包容性努力。這項針對迪士尼 DEI 舉措的評論是在有關迪士尼政治觀點及其製作內容的持續討論之際發表的。

Elon Musk’s Critique of “Woke” Culture and Disney’s Politics

Elon Musk, renowned for his outspoken nature on social media, often uses the term “woke mind virus” to criticize left-leaning or “woke” ideologies. Recently, he took to Twitter to express his views on the matter, stating that the “woke mind virus is killing Western Civilization.”

伊隆馬斯克對「覺醒」文化和迪士尼政治的批評馬斯克因在社群媒體上直言不諱而聞名，經常使用「覺醒病毒」一詞來批評左傾或「覺醒」意識形態。近日，他在推特上發表了對此事的看法，稱「覺醒病毒正在殺死西方文明」。

In a tweet, the billionaire tech mogul specifically called out Disney’s politics, sarcastically expressing his eagerness to collaborate with Disney executives Bob Iger and Kathleen Kennedy to make their content even more “woke.”

在一條推文中，這位億萬富翁科技大亨特別批評了迪士尼的政治，諷刺地表達了他渴望與迪士尼高管鮑勃·艾格和凱瑟琳·肯尼迪合作，讓他們的內容更加「覺醒」。

Excited to join @Disney as their Chief DEI Officer.Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!Even the linguini.— Elon Musk (@elonmusk) April 1, 2024

Musk’s tweet sparked responses from his followers, many of whom interpreted it as a joke. Some even shared their own humorous takes on what Disney’s news branding might look like in response to Musk’s comments.

很高興加入 @Disney 擔任他們的首席DEI 官。迫不及待地想與Bob Iger 和Kathleen Kennedy 合作，讓他們的內容更加醒目！即使是扁麵條。— Elon Musk (@elonmusk) 2024 年4 月1 日Musk 的推文引發了他的回應追隨者，其中許多人將其視為一個笑話。為了回應馬斯克的評論，有些人甚至分享了他們自己對迪士尼新聞品牌可能會是什麼樣子的幽默看法。

Excited to join @Disney as their Chief DEI Officer.Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!Even the linguini.— Elon Musk (@elonmusk) April 1, 2024

The first thing Elon Musk will do after joining Disney is to change their logo pic.twitter.com/CeVeHqb9Uy— DogeDesigner (@cb_doge) April 1, 2024

Disney Faces Backlash Over Content and Politics

Elon Musk’s seemingly lighthearted tweet actually touched upon a contentious issue for Disney. The tech mogul’s comment highlighted the ongoing challenges the company faces regarding both its content and political stances.

很高興加入@Disney 擔任他們的首席DEI 官。迫不及待地想與Bob Iger 和Kathleen Kennedy 合作，讓他們的內容更加醒目！即使是扁麵條。— Elon Musk (@elonmusk) 2024 年4 月1 日埃隆馬斯克要做的第一件事加入迪士尼後要做的就是更改標誌pic.twitter.com/CeVeHqb9Uy — DogeDesigner (@cb_doge) 2024 年4 月1 日迪士尼面臨內容和政治方面的強烈反對埃隆·馬斯克看似輕鬆的推文實際上觸及了迪士尼的一個有爭議的問題。這位科技大亨的評論凸顯了該公司在內容和政治立場方面面臨的持續挑戰。

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Disney faced public backlash over its decision to delay the release of the $330 million Snow White reboot by a year. The delay came after star Rachel Zegler made controversial comments criticizing the original 1937 film and promising that the remake would be more progressive.

迪士尼決定將耗資 3.3 億美元的重啟版《白雪公主》延後一年發行，遭到大眾強烈反對。主演雷切爾齊格勒 (Rachel Zegler) 發表了有爭議的評論，批評 1937 年的原版電影，並承諾翻拍版將更加進步，導致影片被推遲。

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The incident surrounding the Snow White remake underscores the difficulties Disney encounters in navigating cultural sensitivities. The media company attributed the delay to a writer’s strike and provided a new release date of March 2025.

圍繞《白雪公主》翻拍版的事件凸顯了迪士尼在處理文化敏感度方面遇到的困難。該媒體公司將延遲歸因於編劇罷工，並提供了新的發布日期：2025 年 3 月。

Disney’s Response to Financial Challenges and Narrative Criticisms

In a recent public financial document, Disney emphasized the importance of aligning its products and political views with consumer preferences. The entertainment giant has faced significant financial setbacks, reporting a staggering $1 billion loss on recent film ventures. This acknowledgment signals Disney’s efforts to recalibrate its content strategy in response to criticisms regarding its “woke” narrative approaches in films and other media.

迪士尼對財務挑戰和敘事批評的回應在最近的一份公開財務文件中，迪士尼強調了將其產品和政治觀點與消費者偏好保持一致的重要性。這家娛樂巨頭面臨重大的財務挫折，最近的電影投資損失高達 10 億美元。這項承認標誌著迪士尼正在努力重新調整其內容策略，以回應對其電影和其他媒體中「喚醒」敘事方式的批評。

CEO Bob Iger’s commitment to refocusing on universally appealing content reflects a strategic pivot aimed at addressing these challenges. This shift appears to involve a reassessment of Disney’s previous “progressive” strategy, signaling a potential change in direction for the company’s content creation and narrative approaches.

執行長 Bob Iger 致力於重新專注於具有普遍吸引力的內容，這反映了旨在應對這些挑戰的策略支點。這一轉變似乎涉及對迪士尼先前的「進步」策略的重新評估，標誌著該公司內容創作和敘事方法的方向可能會改變。

Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.

重要提示：請注意，本文僅旨在提供信息，不應被視為法律、稅務、投資、財務或任何其他類型的建議。