Elon Musk, who often makes attention-grabbing posts on Twitter, once again caught people’s attention this April Fool’s Day.

经常在推特上发博文的埃隆·马斯克，今年愚人节再次引起人们的关注。

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The CEO of Tesla and SpaceX joked about having a fictional role at Disney and expressed enthusiasm for joining Bob Iger and Kathleen Kennedy in boosting the company’s diversity, equity, and inclusion efforts. This comment aimed at Disney’s DEI initiatives comes amid ongoing discussions about Disney’s political viewpoints and the content it produces.

特斯拉和 SpaceX 的首席执行官开玩笑说自己在迪士尼扮演了一个虚构的角色，并表示热衷于与鲍勃·艾格和凯瑟琳·肯尼迪一起推动公司的多元化、公平性和包容性努力。这一针对迪士尼 DEI 举措的评论是在有关迪士尼政治观点及其制作内容的持续讨论之际发表的。

Elon Musk’s Critique of “Woke” Culture and Disney’s Politics

Elon Musk, renowned for his outspoken nature on social media, often uses the term “woke mind virus” to criticize left-leaning or “woke” ideologies. Recently, he took to Twitter to express his views on the matter, stating that the “woke mind virus is killing Western Civilization.”

埃隆·马斯克对“觉醒”文化和迪士尼政治的批评埃隆·马斯克因在社交媒体上直言不讳而闻名，经常使用“觉醒病毒”一词来批评左倾或“觉醒”意识形态。近日，他在推特上发表了对此事的看法，称“觉醒病毒正在杀死西方文明”。

In a tweet, the billionaire tech mogul specifically called out Disney’s politics, sarcastically expressing his eagerness to collaborate with Disney executives Bob Iger and Kathleen Kennedy to make their content even more “woke.”

在一条推文中，这位亿万富翁科技大亨特别批评了迪士尼的政治，讽刺地表达了他渴望与迪士尼高管鲍勃·艾格和凯瑟琳·肯尼迪合作，让他们的内容更加“觉醒”。

Excited to join @Disney as their Chief DEI Officer.Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!Even the linguini.— Elon Musk (@elonmusk) April 1, 2024

Musk’s tweet sparked responses from his followers, many of whom interpreted it as a joke. Some even shared their own humorous takes on what Disney’s news branding might look like in response to Musk’s comments.

很高兴加入 @Disney 担任他们的首席 DEI 官。迫不及待地想与 Bob Iger 和 Kathleen Kennedy 合作，让他们的内容更加醒目！即使是扁面条。— Elon Musk (@elonmusk) 2024 年 4 月 1 日Musk 的推文引发了他的回应追随者，其中许多人将其视为一个笑话。为了回应马斯克的评论，一些人甚至分享了他们自己对迪士尼新闻品牌可能是什么样子的幽默看法。

Excited to join @Disney as their Chief DEI Officer.Can’t wait to work with Bob Iger & Kathleen Kennedy to make their content MORE woke!Even the linguini.— Elon Musk (@elonmusk) April 1, 2024

The first thing Elon Musk will do after joining Disney is to change their logo pic.twitter.com/CeVeHqb9Uy— DogeDesigner (@cb_doge) April 1, 2024

Disney Faces Backlash Over Content and Politics

Elon Musk’s seemingly lighthearted tweet actually touched upon a contentious issue for Disney. The tech mogul’s comment highlighted the ongoing challenges the company faces regarding both its content and political stances.

很高兴加入 @Disney 担任他们的首席 DEI 官。迫不及待地想与 Bob Iger 和 Kathleen Kennedy 合作，让他们的内容更加醒目！即使是扁面条。— Elon Musk (@elonmusk) 2024 年 4 月 1 日埃隆·马斯克要做的第一件事加入迪士尼后要做的就是更改徽标 pic.twitter.com/CeVeHqb9Uy — DogeDesigner (@cb_doge) 2024 年 4 月 1 日迪士尼面临内容和政治方面的强烈反对埃隆·马斯克看似轻松的推文实际上触及了迪士尼的一个有争议的问题。这位科技大亨的评论凸显了该公司在内容和政治立场方面面临的持续挑战。

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Disney faced public backlash over its decision to delay the release of the $330 million Snow White reboot by a year. The delay came after star Rachel Zegler made controversial comments criticizing the original 1937 film and promising that the remake would be more progressive.

迪士尼决定将耗资 3.3 亿美元的重启版《白雪公主》推迟一年发行，遭到公众强烈反对。主演雷切尔·齐格勒 (Rachel Zegler) 发表了有争议的评论，批评 1937 年的原版电影，并承诺翻拍版将更加进步，导致影片被推迟。

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The incident surrounding the Snow White remake underscores the difficulties Disney encounters in navigating cultural sensitivities. The media company attributed the delay to a writer’s strike and provided a new release date of March 2025.

围绕《白雪公主》翻拍版的事件凸显了迪士尼在处理文化敏感性方面遇到的困难。该媒体公司将延迟归因于编剧罢工，并提供了新的发布日期：2025 年 3 月。

Disney’s Response to Financial Challenges and Narrative Criticisms

In a recent public financial document, Disney emphasized the importance of aligning its products and political views with consumer preferences. The entertainment giant has faced significant financial setbacks, reporting a staggering $1 billion loss on recent film ventures. This acknowledgment signals Disney’s efforts to recalibrate its content strategy in response to criticisms regarding its “woke” narrative approaches in films and other media.

迪士尼对财务挑战和叙事批评的回应在最近的一份公开财务文件中，迪士尼强调了将其产品和政治观点与消费者偏好保持一致的重要性。这家娱乐巨头面临着重大的财务挫折，最近的电影投资损失高达 10 亿美元。这一承认标志着迪士尼正在努力重新调整其内容策略，以回应对其电影和其他媒体中“唤醒”叙事方式的批评。

CEO Bob Iger’s commitment to refocusing on universally appealing content reflects a strategic pivot aimed at addressing these challenges. This shift appears to involve a reassessment of Disney’s previous “progressive” strategy, signaling a potential change in direction for the company’s content creation and narrative approaches.

首席执行官鲍勃·艾格 (Bob Iger) 致力于重新关注具有普遍吸引力的内容，这反映了旨在应对这些挑战的战略支点。这一转变似乎涉及对迪士尼之前的“进步”战略的重新评估，标志着该公司内容创作和叙事方法的方向可能发生变化。

Important: Please note that this article is only meant to provide information and should not be taken as legal, tax, investment, financial, or any other type of advice.

重要提示：请注意，本文仅旨在提供信息，不应被视为法律、税务、投资、财务或任何其他类型的建议。