FCA 新警告針對 PEPE、SHIB 和 DOGE 等 Meme 幣

The United Kingdom Financial Conduct Authority (FCA) has issued a new guideline with a warning specifically targeted toward combating the noncompliance of crypto memes with its promotional guidelines. As contained in the newly published guide, the FCA said it has discovered that there is a growing use of memes for many crypto communications without firms knowing it needs to comply with its guidelines.

英國金融行為監理局（FCA）發布了一項新的指導方針，並發出警告，專門針對不遵守其促銷指導方針的加密迷因行為。正如新發布的指南所述，FCA 表示，它發現許多加密通訊中越來越多地使用表情包，而公司不知道需要遵守其指南。

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"We have seen memes and other similar communications circulated on social media with users often not realizing they are subject to our rules," the FCA stated.

FCA 表示：“我們看到社交媒體上流傳著表情包和其他類似的訊息，用戶往往沒有意識到他們要遵守我們的規則。”

The current positioning of the FCA is very tricky and may directly impact top meme coins like Dogecoin (DOGE), Shiba Inu (SHIB) and Pepe Coin (PEPE). These mega digital currencies were designed as an internet meme, and they typically communicate with their community with memes.

FCA 目前的定位非常棘手，可能會直接影響狗狗幣 (DOGE)、柴犬 (SHIB) 和佩佩幣 (PEPE) 等頂級模因幣。這些巨型數位貨幣被設計為網路迷因，它們通常透過迷因與社區進行交流。

Per the position of the FCA, these meme coins will need to adhere to its guidelines or risk a two-year jail term. The guideline from the FCA states that crypto memes intending to promote any digital currency may need to add a disclaimer to comply with its advertisement standards.

根據 FCA 的立場，這些模因幣需要遵守其指導方針，否則將面臨兩年監禁的風險。 FCA 的指導方針指出，打算推廣任何數位貨幣的加密表情包可能需要添加免責聲明以遵守其廣告標準。

Is this a headwind to worry about?

這是一個值得擔心的逆風嗎？

Introducing regulations by the FCA is not alien to established projects in the digital currency ecosystem, especially for tokens like Dogecoin (DOGE).

FCA 引入監管對於數位貨幣生態系統中的既定項目並不陌生，尤其是對於狗狗幣 (DOGE) 等代幣而言。

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Meme coins are largely volatile, and sharing memes always has a tremendous impact on the price movements of the underlying assets. This is especially true when the influence of top social media personalities like Elon Musk, who regularly shares Shiba Inu themes — which many consider a signal of the underlying asset — is brought into focus.

Meme 幣的波動性很大，分享 meme 總是對基礎資產的價格走勢產生巨大影響。當 Elon Musk等頂級社群媒體人物的影響力受到關注時尤其如此，他經常分享柴犬主題（許多人認為這是基礎資產的信號）。

It remains unclear how the entire regulation will work out in extraneous situations such as those involving general communication from top personalities like Elon Musk, Mark Cuban and other notable influencers.

目前尚不清楚整個規定在無關情況下將如何實施，例如涉及埃隆·馬斯克、馬克·庫班和其他著名影響者等頂級人物的一般溝通的情況。