“新金融行动监管机构对 PEPE、SHIB 和 DOGE 等 Meme 币发出警告”

The United Kingdom Financial Conduct Authority (FCA) has issued a new guideline with a warning specifically targeted toward combating the noncompliance of crypto memes with its promotional guidelines. As contained in the newly published guide, the FCA said it has discovered that there is a growing use of memes for many crypto communications without firms knowing it needs to comply with its guidelines.

英国金融行为监管局（FCA）发布了一项新的指导方针，并发出警告，专门针对不遵守其促销指导方针的加密迷因行为。正如新发布的指南所述，FCA 表示，它发现许多加密通信中越来越多地使用表情包，而公司却不知道需要遵守其指南。

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"We have seen memes and other similar communications circulated on social media with users often not realizing they are subject to our rules," the FCA stated.

FCA 表示：“我们看到社交媒体上流传着表情包和其他类似的信息，用户往往没有意识到他们要遵守我们的规则。”

The current positioning of the FCA is very tricky and may directly impact top meme coins like Dogecoin (DOGE), Shiba Inu (SHIB) and Pepe Coin (PEPE). These mega digital currencies were designed as an internet meme, and they typically communicate with their community with memes.

FCA 目前的定位非常棘手，可能会直接影响狗狗币 (DOGE)、柴犬 (SHIB) 和佩佩币 (PEPE) 等顶级模因币。这些巨型数字货币被设计为互联网模因，它们通常通过模因与社区进行交流。

Per the position of the FCA, these meme coins will need to adhere to its guidelines or risk a two-year jail term. The guideline from the FCA states that crypto memes intending to promote any digital currency may need to add a disclaimer to comply with its advertisement standards.

根据 FCA 的立场，这些模因币需要遵守其指导方针，否则将面临两年监禁的风险。 FCA 的指导方针指出，打算推广任何数字货币的加密表情包可能需要添加免责声明以遵守其广告标准。

Is this a headwind to worry about?

这是一个值得担心的逆风吗？

Introducing regulations by the FCA is not alien to established projects in the digital currency ecosystem, especially for tokens like Dogecoin (DOGE).

FCA 引入监管对于数字货币生态系统中的既定项目并不陌生，尤其是对于狗狗币 (DOGE) 等代币而言。

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Meme coins are largely volatile, and sharing memes always has a tremendous impact on the price movements of the underlying assets. This is especially true when the influence of top social media personalities like Elon Musk, who regularly shares Shiba Inu themes — which many consider a signal of the underlying asset — is brought into focus.

Meme 币的波动性很大，分享 meme 总是对基础资产的价格走势产生巨大影响。当埃隆·马斯克（Elon Musk）等顶级社交媒体人物的影响力受到关注时尤其如此，他经常分享柴犬主题（许多人认为这是基础资产的信号）。

It remains unclear how the entire regulation will work out in extraneous situations such as those involving general communication from top personalities like Elon Musk, Mark Cuban and other notable influencers.

目前尚不清楚整个规定在无关情况下将如何实施，例如涉及埃隆·马斯克、马克·库班和其他著名影响者等顶级人物的一般沟通的情况。