Disclosure: The views and opinions expressed here are solely those of the author and do not reflect the views of crypto.news’ editorial team.

披露：此處表達的觀點和觀點僅是作者的觀點，並且不反映Crypto.news編輯團隊的觀點。

Cryptocurrency has always been a realm of rebellion and experimentation. Memecoins, whether you love them or hate them, perfectly embody this spirit. Their appeal lies not in groundbreaking technology, but in their playful engagement with internet culture and shared humor.

加密貨幣一直是叛亂和實驗的領域。 Memecoins，無論您是愛他們還是恨它們，都完美體現了這種精神。 他們的吸引力在於開創性的技術，而是他們與互聯網文化的嬉戲互動和幽默。

Memecoins such as Dogecoin (DOGE), Shiba Inu (SHIB), Pepe (PEPE), and Bonk (BONK) have become a form of "people's money," allowing users to satirize the financial system and established digital assets.

諸如Dogecoin（Doge），Shiba Inu（Shib），Pepe（Pepe）和Bonk（Bonk）之類的模因已成為“人們的錢”的一種形式，允許用戶諷刺金融系統並建立數字資產。

Crowd Psychology: FOMO and the Meme Market

人群心理學：FOMO和模因市場

The crypto market of 2025 demonstrated a peculiar truth: the more absurd a memecoin's concept, the more attractive it becomes to investors. This defies logic, but that's precisely the point.

2025年的加密市場表現出一個奇特的事實：荒謬的成員概念對投資者的吸引力就越大。 這違反了邏輯，但這正是重點。

Even following the LIBRA debacle, the memecoin market capitalization exceeded $63 billion, with meme tokens generating $5.45 billion in volume within 24 hours (as of February 24, 2025). These projects often revolve around the most outlandish themes imaginable – from buttocks to flatulence (sometimes involving unicorns), and even celebrity pets. And the remarkable aspect? These strategies work.

即使在天秤座的崩潰之後，Memecoin市值也超過了630億美元，Meme令牌在24小時內產生了54.5億美元的數量（截至2025年2月24日）。 這些項目通常圍繞著可以想像的最奇異的主題 - 從臀部到腸胃氣脹（有時涉及獨角獸），甚至是名人寵物。 還有非凡的方面？ 這些策略有效。

The secret? Memecoins don't just sell tokens; they sell a sense of belonging.

秘密？ Memecoins不僅出售令牌；他們出售一種歸屬感。

Memecoins aren't about technology or utility; they're about participation in the meme itself. And nothing fuels Fear Of Missing Out (FOMO) like witnessing an absurd idea go viral and transform ordinary individuals into millionaires.

Memecoins與技術或實用性無關；他們是關於參與模因本身的。 而且沒有什麼能力害怕錯過（FOMO），例如目睹荒謬的想法傳播開來，並將普通人轉變為百萬富翁。

Social media platforms like Twitter, Reddit, and Discord amplify this hype, creating a self-fulfilling prophecy. The more people engage, share, and discuss a memecoin, the more valuable it becomes. It's irrational, absurd, yet undeniably effective – because within the memecoin ecosystem, the joke is the utility, and the community is the value.

Twitter，Reddit和Discord等社交媒體平台會擴大這種炒作，從而創造出一個自我實現的預言。 人們參與，分享和討論紀念物的越多，它就越有價值。這是非理性的，荒謬的，但無可否認的有效 - 因為在Memecoin生態系統中，笑話是效用，社區是價值。

Cult Memecoins and Their Recipe for Success

邪教成員及其成功的食譜

The history of memecoins stretches back to 2013 with Dogecoin, initially a joke that evolved into a widely accepted internet currency. Elon Musk's endorsement significantly propelled Dogecoin's success, transforming it into a cultural phenomenon with a market cap exceeding $33 billion and acceptance at numerous retailers worldwide.

Memecoins的歷史可以追溯到2013年的Dogecoin，最初是一個笑話，發展成為廣泛接受的互聯網貨幣。 埃隆·馬斯克（Elon Musk）的認可極大地推動了狗狗幣的成功，將其轉變為一種文化現象，市值超過330億美元，在全球眾多零售商處接受。

Following Dogecoin's success, SHIB launched in August 2020, aiming to become the "Dogecoin Killer." While it didn't dethrone the original, SHIB cultivated a dedicated fanbase fueled by community hype, exchange listings, and one of crypto's highest all-time ROIs (1,438,500% as of February 24, 2025).

在Dogecoin的成功之後，Shib於2020年8月推出，旨在成為“ Dogecoin殺手”。雖然它沒有剝奪原始的原始，但Shib培養了一個由社區炒作，交流清單和加密貨幣歷史上最高的ROI的專用粉絲群（截至2025年2月24日，1,438,500％）。

Bonk arrived in December 2022, Solana's contribution to the memecoin frenzy. Capitalizing on Solana's resurgence after the FTX collapse, Bonk eschewed complex whitepapers and revolutionary technology, focusing purely on meme energy – a strategy that proved surprisingly effective in revitalizing an entire ecosystem.

Bonk於2022年12月到達，Solana對Memecoin Frenzy的貢獻。 在FTX崩潰之後，大利用了Solana的複興，Bonk避開了複雜的白皮書和革命性的技術，純粹專注於Meme Energy，這一策略被證明在振興整個生態系統方面非常有效。

Pepe, launched in April 2023, leveraged viral marketing and internet culture. Despite lacking a roadmap, utility, or concrete promises, its success stemmed entirely from its association with a widely recognized internet meme.

佩佩（Pepe）於2023年4月推出，利用了病毒營銷和互聯網文化。 儘管缺乏路線圖，公用事業或具體承諾，但其成功完全源於與廣受認可的互聯網模因的聯繫。

Then there's BUTTCOIN (), a memecoin designed to satirize Bitcoin (BTC) and the broader cryptocurrency landscape. Ironically, it aspires to become "the next Bitcoin." Despite its unserious nature, its price surged following its January 30, 2025 launch. Even after the LIBRA scandal, BUTTCOIN boasts a YTD ROI of 1,316%.

然後是ButtCoin（），一種旨在諷刺比特幣（BTC）和更廣泛的加密貨幣景觀的成員。具有諷刺意味的是，它渴望成為“下一個比特幣”。 儘管其性質不佳，但其價格在2025年1月30日推出之後飆升。即使在天秤座醜聞之後，ButtCoin的YTD ROI也為1,316％。

The irony is undeniable: the more people ridicule these memecoins, the more attention they attract, and the more their value increases.

具有諷刺意味的是：不可否認的是：嘲笑這些模因的人越多，他們吸引的關注就越多，其價值就越多。

How Memecoins Cultivate Loyal Communities

模因如何培養忠誠社區

Memecoins are more than just tokens; they represent social movements injecting humor and speculation into the crypto world.

成人不僅僅是令牌；它們代表了將幽默和猜測注入加密世界的社會運動。

At their core lie communities actively sharing viral content and often developing a cult-like following. Without the SHIB Army or Pepe holders, these billion-dollar memecoins would remain largely unknown.

以其核心社區的核心社區積極共享病毒內容，並經常發展像邪教的追隨者。 如果沒有希伯軍或佩佩持有者，這些十億美元的成年人將在很大程度上未知。

Memecoins also gamify token ownership through humor and inside jokes. Analyzing whitepapers or complex tokenomics is unnecessary; the approach is simply to "ape in."

Memecoins還通過幽默和內部笑話來游戲象徵所有權。 分析白皮書或複雜的令牌學是不必要的；該方法僅僅是“猿”。

BUTTCOIN, for example, thrives on its humorous premise, engaging even crypto skeptics. And the notion that a meme from 2013 is obsolete is clearly false, considering its nearly 200,000-member Reddit community.

例如，Buttcoin在其幽默的前提下壯成長，甚至引起了加密懷疑論者。 考慮到其近200,000名成員的Reddit社區，2013年的模因已過時的觀念顯然是錯誤的。

The Future of Memecoins: Bubble or New Culture?

Memecoins的未來：泡沫還是新文化？

Memecoins are here to stay. Despite setbacks like the LIBRA scandal, their humor, simplicity, and strong communities continue to attract users. In the crypto world, ideas often outweigh technology, and memecoins demonstrate that hype and humor can indeed generate value.

Memecoins在這裡留下來。 儘管像天秤座醜聞這樣的挫折，但他們的幽默，簡單性和強大的社區仍在繼續吸引用戶。 在加密世界中，思想通常超過技術，而成員表明炒作和幽默確實可以產生價值。

The question isn't their survival, but rather which memecoin will emerge as the next big thing. Even without tangible utility, memecoins have secured a place in internet culture, challenging norms and uniting communities. In a market driven by attention, memecoins are masters of the game – and that's why they're here to stay.

問題不是他們的生存，而是哪種成員將成為下一件大事。 即使沒有切實的公用事業，Memecoin也在互聯網文化中佔有一席之地，挑戰規範和團結社區。在受到注意的市場中，Memecoins是遊戲的大師 - 這就是為什麼他們在這裡留下來。

Author: Sofia Bobrik

作者：索非亞·鮑勃里克（Sofia Bobrik）

Sofia Bobrik is a global PR strategist and the founder and CEO of TechWaves PR, a leading agency specializing in technology, blockchain, and finance. With over seven years of experience in international tech communications, digital marketing, and brand strategy, she has assisted numerous companies in expanding their global reach.

索非亞·鮑勃里克（Sofia Bobrik）是全球PR策略師，也是Techwaves PR的創始人兼首席執行官，他是專門從事技術，區塊鍊和金融的領先機構。 在國際技術傳播，數字營銷和品牌戰略方面擁有超過七年的經驗，她協助眾多公司擴大了全球影響力。