Disclosure: The views and opinions expressed here are solely those of the author and do not reflect the views of crypto.news’ editorial team.

披露：此处表达的观点和观点仅是作者的观点，并且不反映Crypto.news编辑团队的观点。

Cryptocurrency has always been a realm of rebellion and experimentation. Memecoins, whether you love them or hate them, perfectly embody this spirit. Their appeal lies not in groundbreaking technology, but in their playful engagement with internet culture and shared humor.

加密货币一直是叛乱和实验的领域。 Memecoins，无论您是爱他们还是恨它们，都完美体现了这种精神。 他们的吸引力在于开创性的技术，而是他们与互联网文化的嬉戏互动和幽默。

Memecoins such as Dogecoin (DOGE), Shiba Inu (SHIB), Pepe (PEPE), and Bonk (BONK) have become a form of "people's money," allowing users to satirize the financial system and established digital assets.

诸如Dogecoin（Doge），Shiba Inu（Shib），Pepe（Pepe）和Bonk（Bonk）之类的模因已成为“人们的钱”的一种形式，允许用户讽刺金融系统并建立数字资产。

Crowd Psychology: FOMO and the Meme Market

人群心理学：FOMO和模因市场

The crypto market of 2025 demonstrated a peculiar truth: the more absurd a memecoin's concept, the more attractive it becomes to investors. This defies logic, but that's precisely the point.

2025年的加密市场表现出一个奇特的事实：荒谬的成员概念对投资者的吸引力就越大。 这违反了逻辑，但这正是重点。

Even following the LIBRA debacle, the memecoin market capitalization exceeded $63 billion, with meme tokens generating $5.45 billion in volume within 24 hours (as of February 24, 2025). These projects often revolve around the most outlandish themes imaginable – from buttocks to flatulence (sometimes involving unicorns), and even celebrity pets. And the remarkable aspect? These strategies work.

即使在天秤座的崩溃之后，Memecoin市值也超过了630亿美元，Meme令牌在24小时内产生了54.5亿美元的数量（截至2025年2月24日）。 这些项目通常围绕着可以想象的最奇异的主题 - 从臀部到肠胃气胀（有时涉及独角兽），甚至是名人宠物。 还有非凡的方面？ 这些策略有效。

The secret? Memecoins don't just sell tokens; they sell a sense of belonging.

秘密？ Memecoins不仅出售令牌；他们出售一种归属感。

Memecoins aren't about technology or utility; they're about participation in the meme itself. And nothing fuels Fear Of Missing Out (FOMO) like witnessing an absurd idea go viral and transform ordinary individuals into millionaires.

Memecoins与技术或实用性无关；他们是关于参与模因本身的。 而且没有什么能力害怕错过（FOMO），例如目睹荒谬的想法传播开来，并将普通人转变为百万富翁。

Social media platforms like Twitter, Reddit, and Discord amplify this hype, creating a self-fulfilling prophecy. The more people engage, share, and discuss a memecoin, the more valuable it becomes. It's irrational, absurd, yet undeniably effective – because within the memecoin ecosystem, the joke is the utility, and the community is the value.

Twitter，Reddit和Discord等社交媒体平台会扩大这种炒作，从而创造出一个自我实现的预言。 人们参与，分享和讨论纪念物的越多，它就越有价值。这是非理性的，荒谬的，但无可否认的有效 - 因为在Memecoin生态系统中，笑话是效用，社区是价值。

Cult Memecoins and Their Recipe for Success

邪教成员及其成功的食谱

The history of memecoins stretches back to 2013 with Dogecoin, initially a joke that evolved into a widely accepted internet currency. Elon Musk's endorsement significantly propelled Dogecoin's success, transforming it into a cultural phenomenon with a market cap exceeding $33 billion and acceptance at numerous retailers worldwide.

Memecoins的历史可以追溯到2013年的Dogecoin，最初是一个笑话，发展成为广泛接受的互联网货币。 埃隆·马斯克（Elon Musk）的认可极大地推动了狗狗币的成功，将其转变为一种文化现象，市值超过330亿美元，在全球众多零售商处接受。

Following Dogecoin's success, SHIB launched in August 2020, aiming to become the "Dogecoin Killer." While it didn't dethrone the original, SHIB cultivated a dedicated fanbase fueled by community hype, exchange listings, and one of crypto's highest all-time ROIs (1,438,500% as of February 24, 2025).

在Dogecoin的成功之后，Shib于2020年8月推出，旨在成为“ Dogecoin杀手”。虽然它没有剥夺原始的原始，但Shib培养了一个由社区炒作，交流清单和加密货币历史上最高的ROI的专用粉丝群（截至2025年2月24日，1,438,500％）。

Bonk arrived in December 2022, Solana's contribution to the memecoin frenzy. Capitalizing on Solana's resurgence after the FTX collapse, Bonk eschewed complex whitepapers and revolutionary technology, focusing purely on meme energy – a strategy that proved surprisingly effective in revitalizing an entire ecosystem.

Bonk于2022年12月到达，Solana对Memecoin Frenzy的贡献。 在FTX崩溃之后，大利用了Solana的复兴，Bonk避开了复杂的白皮书和革命性的技术，纯粹专注于Meme Energy，这一策略被证明在振兴整个生态系统方面非常有效。

Pepe, launched in April 2023, leveraged viral marketing and internet culture. Despite lacking a roadmap, utility, or concrete promises, its success stemmed entirely from its association with a widely recognized internet meme.

佩佩（Pepe）于2023年4月推出，利用了病毒营销和互联网文化。 尽管缺乏路线图，公用事业或具体承诺，但其成功完全源于与广受认可的互联网模因的联系。

Then there's BUTTCOIN (), a memecoin designed to satirize Bitcoin (BTC) and the broader cryptocurrency landscape. Ironically, it aspires to become "the next Bitcoin." Despite its unserious nature, its price surged following its January 30, 2025 launch. Even after the LIBRA scandal, BUTTCOIN boasts a YTD ROI of 1,316%.

然后是ButtCoin（），一种旨在讽刺比特币（BTC）和更广泛的加密货币景观的成员。具有讽刺意味的是，它渴望成为“下一个比特币”。 尽管其性质不佳，但其价格在2025年1月30日推出之后飙升。即使在天秤座丑闻之后，ButtCoin的YTD ROI也为1,316％。

The irony is undeniable: the more people ridicule these memecoins, the more attention they attract, and the more their value increases.

具有讽刺意味的是：不可否认的是：嘲笑这些模因的人越多，他们吸引的关注就越多，其价值就越多。

How Memecoins Cultivate Loyal Communities

模因如何培养忠诚社区

Memecoins are more than just tokens; they represent social movements injecting humor and speculation into the crypto world.

成人不仅仅是令牌；它们代表了将幽默和猜测注入加密世界的社会运动。

At their core lie communities actively sharing viral content and often developing a cult-like following. Without the SHIB Army or Pepe holders, these billion-dollar memecoins would remain largely unknown.

以其核心社区的核心社区积极共享病毒内容，并经常发展像邪教的追随者。 如果没有希伯军或佩佩持有者，这些十亿美元的成年人将在很大程度上未知。

Memecoins also gamify token ownership through humor and inside jokes. Analyzing whitepapers or complex tokenomics is unnecessary; the approach is simply to "ape in."

Memecoins还通过幽默和内部笑话来游戏象征所有权。 分析白皮书或复杂的令牌学是不必要的；该方法仅仅是“猿”。

BUTTCOIN, for example, thrives on its humorous premise, engaging even crypto skeptics. And the notion that a meme from 2013 is obsolete is clearly false, considering its nearly 200,000-member Reddit community.

例如，Buttcoin在其幽默的前提下壮成长，甚至引起了加密怀疑论者。 考虑到其近200,000名成员的Reddit社区，2013年的模因已过时的观念显然是错误的。

The Future of Memecoins: Bubble or New Culture?

Memecoins的未来：泡沫还是新文化？

Memecoins are here to stay. Despite setbacks like the LIBRA scandal, their humor, simplicity, and strong communities continue to attract users. In the crypto world, ideas often outweigh technology, and memecoins demonstrate that hype and humor can indeed generate value.

Memecoins在这里留下来。 尽管像天秤座丑闻这样的挫折，但他们的幽默，简单性和强大的社区仍在继续吸引用户。 在加密世界中，思想通常超过技术，而成员表明炒作和幽默确实可以产生价值。

The question isn't their survival, but rather which memecoin will emerge as the next big thing. Even without tangible utility, memecoins have secured a place in internet culture, challenging norms and uniting communities. In a market driven by attention, memecoins are masters of the game – and that's why they're here to stay.

问题不是他们的生存，而是哪种成员将成为下一件大事。 即使没有切实的公用事业，Memecoin也在互联网文化中占有一席之地，挑战规范和团结社区。在受到注意的市场中，Memecoins是游戏的大师 - 这就是为什么他们在这里留下来。

Author: Sofia Bobrik

作者：索非亚·鲍勃里克（Sofia Bobrik）

Sofia Bobrik is a global PR strategist and the founder and CEO of TechWaves PR, a leading agency specializing in technology, blockchain, and finance. With over seven years of experience in international tech communications, digital marketing, and brand strategy, she has assisted numerous companies in expanding their global reach.

索非亚·鲍勃里克（Sofia Bobrik）是全球PR策略师，也是Techwaves PR的创始人兼首席执行官，他是专门从事技术，区块链和金融的领先机构。 在国际技术传播，数字营销和品牌战略方面拥有超过七年的经验，她协助众多公司扩大了全球影响力。