McDonald’s Singapore collaborates with NFT artists The Hidden Walls and Bandwagon Labs, unveiling unique Grimace-themed digital collectibles.
新加坡麦当劳与 NFT 艺术家 The Hidden Walls 和 Bandwagon Labs 合作,推出独特的鬼脸主题数字收藏品。
McDonald’s Singapore is delving into the world of non-fungible tokens (NFTs), focusing on Grimace, a character from the McDonaldland universe. The endeavor is in collaboration with NFT artist The Hidden Walls and cryptocurrency startup Bandwagon Labs.
新加坡麦当劳正在深入研究不可替代代币 (NFT) 的世界,重点关注麦当劳宇宙中的角色 Grimace。这项工作是与 NFT 艺术家 The Hidden Walls 和加密货币初创公司 Bandwagon Labs 合作进行的。
Bandwagon Labs will release an exclusive series of 2,000 unique digital collectibles created by The Hidden Walls.
Bandwagon Labs 将发布由 The Hidden Walls 创建的 2,000 件独特数字收藏品的独家系列。
And it's live! #GRIMACE, a classic McDonaldland character brought into the modern world of digital collectibles. Minted within the @McDonalds app which millions call their happy place. Powered by Bandwagon Labs with artwork from @TheHiddenWalls. Stay tuned for the mint! ⚡️ pic.twitter.com/Z5U5T2sE8Z— Bandwagon Labs (@BandwagonLabs) August 17, 2023而且是直播! #GRIMACE,麦当劳经典角色,带入现代数字收藏品世界。在 @McDonalds 应用程序中铸造,数百万人称其为快乐之地。由 Bandwagon Labs 提供支持,艺术作品来自@TheHiddenWalls。请继续关注薄荷! ⚡️ pic.twitter.com/Z5U5T2sE8Z — Bandwagon 实验室 (@BandwagonLabs) 2023 年 8 月 17 日
Drina Chee, senior director of digital customer experience at McDonald’s Singapore, sees the project as a bridge connecting memories with current enthusiast generations.
新加坡麦当劳数字客户体验高级总监 Drina Chee 认为该项目是连接记忆与当代爱好者的桥梁。
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The McDonald’s Singapore app will introduce these NFTs. Users accessing the app can explore the Grimace Digital Collectibles section.
新加坡麦当劳应用程序将介绍这些 NFT。访问该应用程序的用户可以探索 Grimace 数字收藏品部分。
By integrating Web3auth or MetaMask, they can connect their NFT wallet to the platform. With a tap on the ‘Mint Now’ button, they can mint the Grimace NFT. The blockchain will integrate these collectibles with the app.
通过集成 Web3auth 或 MetaMask,他们可以将 NFT 钱包连接到该平台。只需点击“立即铸造”按钮,他们就可以铸造 Grimace NFT。区块链将把这些收藏品与应用程序集成。
These NFTs have a unique trait: they are non-tradable and non-transferable. Starting Aug. 21, users can begin their minting journey for these Grimace NFTs.
这些 NFT 有一个独特的特征:它们不可交易且不可转让。从 8 月 21 日开始,用户可以开始这些 Grimace NFT 的铸造之旅。
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