A new study reveals a growing link between internet humor and cryptocurrency adoption. Conducted by our team of researchers at the BTC Peers, this nationwide survey provides insights into the meme culture attracting crypto newcomers.

一项新研究揭示了互联网幽默与加密货币采用之间的联系日益紧密。这项全国性调查由我们 BTC Peers 的研究团队进行，提供了对吸引加密货币新手的迷因文化的见解。

We anonymously polled 2,531 Americans aged 18-40 who currently own cryptocurrencies. Randomized sampling ensured demographic diversity. Each individual completed a 55-question survey detailing their motivations, behaviors, and preferences.

我们对 2,531 名目前拥有加密货币的 18-40 岁美国人进行了匿名调查。随机抽样确保了人口多样性。每个人都完成了一份包含 55 个问题的调查，详细说明了他们的动机、行为和偏好。

Responses were anonymized via cryptographic hashing before analysis. Statisticians aggregated findings and quantified margins of error to validate accuracy. This methodology yielded statistically valid results.

在分析之前，通过加密哈希对响应进行匿名处理。统计学家汇总研究结果并量化误差范围以验证准确性。这种方法产生了统计上有效的结果。

The Rise of the Meme Investor

迷因投资者的崛起

The standout finding? 40% of respondents cited memes and viral jokes as a major factor initially drawing them into crypto investing. This highlights humor's rising power as an onboarding catalyst.

杰出的发现？ 40% 的受访者将迷因和病毒式笑话视为最初吸引他们进行加密货币投资的主要因素。这突显了幽默作为入职催化剂的力量不断增强。

Unlike traditional investors motivated by profit potential, meme buyers are attracted to cryptocurrency more for entertainment, social connection, and being part of an online movement. As one user explained:

与受利润潜力驱动的传统投资者不同，迷因买家更多地被加密货币所吸引，是为了娱乐、社交联系以及成为在线运动的一部分。正如一位用户所解释的：

"I bought Dogecoin after seeing memes about its price skyrocketing. The jokes made it feel like a fun club to join."

“我在看到狗狗币价格飞涨的表情包后购买了狗狗币。这些笑话让我感觉它是一个有趣的俱乐部。”

This cohort is largely driven by emotion versus logic. When asked their number one goal for owning crypto, just 11% prioritized monetary gains. Instead, the majority are in it for amusement and social belonging.

这个群体很大程度上是由情感与逻辑驱动的。当被问及拥有加密货币的首要目标时，只有 11% 的人优先考虑金钱收益。相反，大多数人是为了娱乐和社会归属感。

"For me it's all about being part of the hype and joke," a respondent noted. "The profits are secondary."

“对我来说，这就是成为炒作和笑话的一部分，”一位受访者指出。 “利润是次要的。”

Memes as an Educational Gateway

模因作为教育门户

Beyond driving initial interest, memes provide an accessible entry point for building crypto literacy. 65% agreed that internet humor helps them better grasp complex concepts like blockchain technology.

除了激发最初的兴趣之外，模因还为培养加密素养提供了一个可访问的切入点。 65% 的人认为互联网幽默可以帮助他们更好地掌握区块链技术等复杂概念。

"The memes make intimidating stuff like decentralized networks feel more relatable," one participant said. "They spark enough curiosity to really dive into the details."

一位参与者表示：“这些模因让去中心化网络等令人生畏的东西变得更具有相关性。” “它们激发了足够的好奇心，让我们真正深入细节。”

59% also favored memes as their preferred method for learning about new currencies and projects. Memes not only provide exposure to novel technologies, but allow individuals to absorb information in a memorable format.

59% 的人还喜欢 meme 作为他们了解新货币和项目的首选方法。迷因不仅让人们接触新技术，还让人们以令人难忘的方式吸收信息。

When Memes Influence Asset Purchases

当模因影响资产购买时

Within this cohort, memes directly impact actual investment choices and behaviors:

在这个群体中，模因直接影响实际的投资选择和行为：

• 72% selected meme coin Dogecoin as their favorite cryptocurrency.

72% 的人选择模因币狗狗币作为他们最喜欢的加密货币。

• 57% admitted crypto-related memes affect which assets they purchase.

57% 的人承认加密货币相关的迷因会影响他们购买的资产。

This demonstrates memes' power in steering capital flows by informing buyers' decisions. Many investors in this demographic discover and evaluate new projects via viral meme content.

这证明了模因通过告知买家的决定来引导资本流动的力量。这一人群中的许多投资者通过病毒式迷因内容发现并评估新项目。

Information Sources: Social Beats Traditional Media

信息来源：社交击败传统媒体

These investors turn to very different sources than traditional buyers:

这些投资者转向与传统买家截然不同的来源：

• 89% get their crypto news from social media platforms versus mainstream finance outlets.

89% 的人从社交媒体平台而不是主流金融渠道获取加密货币新闻。

Platforms like Twitter, Reddit, and TikTok act as both information channels and venues for collective discussion. Memes naturally proliferate through these networks.

Twitter、Reddit、TikTok 等平台既是信息渠道，也是集体讨论的场所。迷因通过这些网络自然地扩散。

"I learn about the best cryptos and newest trends through meme posts," one respondent explained. "Social media is where these jokes and ideas spread."

“我通过模因帖子了解最好的加密货币和最新趋势，”一位受访者解释道。 “社交媒体是这些笑话和想法传播的地方。”

Demographic and Trading Divergences

人口和贸易差异

Demographically, 83% of meme-motivated investors fall under the Millennial or Gen Z cohorts. Younger generations exhibit greater participation in meme culture.

从人口结构来看，83% 的迷因投资者属于千禧一代或 Z 世代。年轻一代对模因文化的参与程度更高。

Behaviorally, this group trades cryptocurrency 33% more actively than typical buyers, driven to react to the latest viral stimuli.

从行为上看，由于对最新的病毒式刺激做出反应，该群体的加密货币交易比典型买家活跃 33%。

Key Meme Investor Profile Insights:

关键模因投资者简介见解：

• 40% bought into crypto predominantly for the memes

40% 的人购买加密货币主要是为了迷因

• 72% favor Dogecoin as top holding

72% 的人青睐狗狗币作为头号持有者

• 65% say memes help understanding of blockchain concepts

65% 的人表示表情包有助于理解区块链概念

• 89% turn to social media over mainstream finance outlets

89% 的受访者转向社交媒体而非主流金融渠道

• 57% admit memes influence purchase decisions

57% 承认模因影响购买决策

• 83% are Millennials or younger

83% 是千禧一代或更年轻

• Trade 33% more actively than non-meme investors

交易比非 meme 投资者活跃 33%

Understanding This Emerging Investor Psychographic

了解这个新兴投资者的心理

For cryptocurrency firms, understanding these psychographic distinctions is imperative. Traditional models of profit-focused, risk-averse investors do not apply to a sizeable portion of newcomers.

对于加密货币公司来说，了解这些心理差异是势在必行的。以利润为中心、规避风险的传统投资者模式并不适用于相当大一部分新来者。

As one industry executive noted: "We are seeing a new breed driven by different stimuli. Memes and humor attract a very different type of buyer than purely financial marketing."

正如一位行业高管指出的那样：“我们正在看到一种由不同刺激驱动的新品种。迷因和幽默吸引的买家类型与纯粹的金融营销截然不同。”

"Many of these new investors are drawn in and make decisions very differently than crypto veterans. It's critical we adapt to meet their expectations and behaviors."

“许多新投资者被吸引并做出与加密货币资深人士截然不同的决策。我们必须适应他们的期望和行为，这一点至关重要。”

While long dismissed as a niche fad, meme-fueled investing is rapidly going mainstream. This research quantifies its expanding reach. Cryptocurrency is no longer a purely financial domain - it intersects with entertainment, culture, and community.

虽然长期以来被认为是一种小众时尚，但迷因驱动的投资正在迅速成为主流。这项研究量化了其不断扩大的影响范围。加密货币不再是纯粹的金融领域——它与娱乐、文化和社区相交叉。

Memetic Marketing - An Emerging Cryptocurrency Force

模因营销——新兴的加密货币力量

Accordingly, crypto firms incorporating memes and viral social media may enhance appeal to Millennial/Gen Z demographics. Platforms like Robinhood have found early success utilizing memes for user acquisition.

因此，结合模因和病毒式社交媒体的加密货币公司可能会增强对千禧一代/Z 世代人口的吸引力。像 Robinhood 这样的平台已经在利用模因来获取用户方面取得了早期成功。

"When Dogecoin mooned, I realized there were profits to be made leveraging the hype cycles," one respondent noted. "I learn about new cryptos through meme trends now."

“当狗狗币出现时，我意识到可以利用炒作周期来赚取利润，”一位受访者指出。 “我现在通过模因趋势了解新的加密货币。”

Rather than superficial distractions, data shows memes can provide liquidity and engagement benefits. This research indicates memes have become a portal welcoming a new generation into cryptocurrency participation.

数据显示，模因可以提供流动性和参与度，而不是表面的干扰。这项研究表明模因已经成为欢迎新一代参与加密货币的门户。

In summary, the emerging "meme investor" cohort exhibits very distinct priorities, behaviors, demographics, and information channels compared to traditional buyers. As internet humor reshapes cryptocurrency's image, understanding and adapating to this lucrative new segment will likely prove key to future growth.

总之，与传统买家相比，新兴的“迷因投资者”群体表现出非常独特的优先事项、行为、人口统计和信息渠道。随着互联网幽默重塑加密货币的形象，理解和适应这个利润丰厚的新领域可能会成为未来增长的关键。