Crypto: Robinhood Rides the MiCA Wave to Invade Europe

The online brokerage company Robinhood has just announced the expansion of its crypto trading services to the European market. Users from the Old Continent will now be able to buy and sell Bitcoin, Ethereum, and Solana without commissions.

An enticing offer to attract European crypto investors

The famous American commission-free brokerage platform Robinhood takes a critical step in its global expansion by establishing itself in Europe. Now, its European users can trade Bitcoin, Ethereum, and Solana, three flagship cryptocurrencies, among the more than 25 digital currencies supported, without paying any fees.

With this new offer, Robinhood hopes to attract individual investors in Europe, drawn by the prospect of trading popular cryptos without hidden commissions. The American platform counts on this positioning to take market share from the traditional players in the sector, such as Coinbase or Kraken.

And that’s not all: to lure even more crypto traders, Robinhood offers its European clients a percentage of their trading volume in the form of Bitcoin every month. A reward as enticing as it is unprecedented!

Robinhood is banking on the upcoming MiCA regulation

If Robinhood has chosen this particular time to establish itself in Europe, it’s also because of the favorable regulatory environment. The European Union is indeed expected to adopt its “MiCA” law regulating cryptos in 2024.

By entering now, Robinhood will be able to offer its services while respecting this new framework, reassuring for users who are still wary. The company is also getting ahead of competitors like Kraken, who were also looking to take advantage of this regulation to establish themselves in Europe.

In just a few years, the American unicorn has become a must for trading some star cryptocurrencies. In 2021 alone, 300 million dollars worth of Dogecoin were transacted through the platform. As for Shiba Inu Coin, over a trillion units were bought on Robinhood this year.

With this expansion, Robinhood confirms its global ambitions and its strategy to consolidate its presence in the growing European market. Europe constitutes a crucial market that the company could not ignore.