The online brokerage company Robinhood has just announced the expansion of its crypto trading services to the European market. Users from the Old Continent will now be able to buy and sell Bitcoin, Ethereum, and Solana without commissions.

線上經紀公司 Robinhood 剛剛宣布將其加密貨幣交易服務擴展到歐洲市場。來自舊大陸的用戶現在可以免費買賣比特幣、以太坊和 Solana。

An enticing offer to attract European crypto investors

吸引歐洲加密貨幣投資者的誘人報價

The famous American commission-free brokerage platform Robinhood takes a critical step in its global expansion by establishing itself in Europe. Now, its European users can trade Bitcoin, Ethereum, and Solana, three flagship cryptocurrencies, among the more than 25 digital currencies supported, without paying any fees.

美國著名免佣金經紀平台Robinhood進駐歐洲，邁出了全球擴張的關鍵一步。現在，其歐洲用戶可以在支援的超過 25 種數位貨幣中交易比特幣、以太坊和 Solana 這三種旗艦加密貨幣，而無需支付任何費用。

With this new offer, Robinhood hopes to attract individual investors in Europe, drawn by the prospect of trading popular cryptos without hidden commissions. The American platform counts on this positioning to take market share from the traditional players in the sector, such as Coinbase or Kraken.

Robinhood 希望透過這項新優惠吸引歐洲的個人投資者，他們被無需隱藏佣金即可交易流行加密貨幣的前景所吸引。美國平台依靠這一定位從該領域的傳統參與者（例如 Coinbase 或 Kraken）手中奪取市場份額。

And that’s not all: to lure even more crypto traders, Robinhood offers its European clients a percentage of their trading volume in the form of Bitcoin every month. A reward as enticing as it is unprecedented!

這還不是全部：為了吸引更多的加密貨幣交易者，Robinhood 每月以比特幣的形式向其歐洲客戶提供一定比例的交易量。前所未有的誘人獎賞！

Robinhood is banking on the upcoming MiCA regulation

Robinhood 寄望即將出台的 MiCA 法規

If Robinhood has chosen this particular time to establish itself in Europe, it’s also because of the favorable regulatory environment. The European Union is indeed expected to adopt its “MiCA” law regulating cryptos in 2024.

如果 Robinhood 選擇在這個特定的時間進軍歐洲，也是因為有利的監管環境。歐盟確實預計在 2024 年通過監管加密貨幣的「MiCA」法。

By entering now, Robinhood will be able to offer its services while respecting this new framework, reassuring for users who are still wary. The company is also getting ahead of competitors like Kraken, who were also looking to take advantage of this regulation to establish themselves in Europe.

現在加入，Robinhood 將能夠在尊重這個新框架的同時提供服務，這讓仍然保持警惕的用戶放心。該公司也領先 Kraken 等競爭對手，後者也希望利用這項法規在歐洲立足。

In just a few years, the American unicorn has become a must for trading some star cryptocurrencies. In 2021 alone, 300 million dollars worth of Dogecoin were transacted through the platform. As for Shiba Inu Coin, over a trillion units were bought on Robinhood this year.

短短幾年時間，美國獨角獸已經成為一些明星加密貨幣交易的必備品。光是 2021 年，該平台就交易了價值 3 億美元的狗狗幣。至於柴犬幣，今年在 Robinhood 上的購買量超過一兆枚。

With this expansion, Robinhood confirms its global ambitions and its strategy to consolidate its presence in the growing European market. Europe constitutes a crucial market that the company could not ignore.

透過此次擴張，Robinhood 確認了其全球雄心壯志以及鞏固其在不斷增長的歐洲市場的地位的策略。歐洲是該公司不能忽視的重要市場。