Watford FC partners with Cointelegraph to boost crypto adoption

Watford FC, an English football club, has forged a strategic partnership with Cointelegraph, reflecting its commitment to cryptocurrency and blockchain technology.

Through this collaboration, Cointelegraph's branding will be prominently displayed at Watford's home stadium, Vicarage Road, for the entirety of the 2024-2025 EFL Championship season.

Moreover, Cointelegraph will showcase Watford FC content on its platform, amplifying the club's visibility and engagement within the cryptocurrency community.

Watford's Crypto Journey

The partnership with Cointelegraph reinforces Watford's dedication to fintech and blockchain, marking a significant milestone in its cryptocurrency journey, which commenced in 2019.

During the 2019-2020 season, Watford FC became one of the first Premier League clubs to feature the Bitcoin logo on its jerseys, signaling its early adoption of cryptocurrency.

"Our partnership with Sportsbet.io, a crypto sportsbook," Watford FC's commercial director Paul O'Brien explained, "first introduced us to Bitcoin."

The club subsequently introduced a Bitcoin (BTC) hospitality box at its stadium, providing fans with the opportunity to participate in cryptocurrency-themed events. Additionally, Watford planned to host the Crypto Cup at Vicarage Road, comprising a football tournament and educational sessions led by guest speakers and crypto experts.

Following the Sportsbet.io partnership, Watford FC further cemented its commitment to cryptocurrency by partnering with Stake.com, a crypto casino and sports betting platform, in 2021, displaying the Dogecoin (DOGE) logo on its shirts.

Enhanced Visibility in the Crypto Market

The Cointelegraph partnership represents the next chapter in Watford FC's crypto journey, with the club aiming to leverage Cointelegraph's platform to bolster its presence in the crypto space.

According to O'Brien, the collaboration aligns with Watford FC's pursuit of becoming a tech-savvy football club, increasing its visibility in the crypto market.

"Engaging with a crypto partner ensures Watford's competitiveness in exploring new revenue streams," he added.

The partnership also seeks to facilitate educational campaigns on cryptocurrency and blockchain within the football community.

Highlighting the synergy between the cryptocurrency industry and Watford's ambitions, Cointelegraph's managing editor, Gareth Jenkinson, envisions a future where Bitcoin and crypto become mainstream.

"We believe Watford can reclaim its position in the Premier League," Jenkinson said. "We hope to assist in this journey while educating a wider audience about the industry we cover."

Pavel Shikhaleev, Cointelegraph's sales lead, added, "Cointelegraph endeavors to connect the world of blockchain with broader audiences. Partnering with Watford FC enables us to fuse sports passion with fintech innovation, creating unique opportunities to engage with a global audience."