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From Hollywood to HODL: how celebrity adoption is spurring the growth of memecoins

從好萊塢到 HODL:名人的採用如何刺激迷因幣的成長

發布: 2024/04/01 18:35 閱讀: 653

原文作者:crypto.news

原文來源:https://coinmarketcap.com/community/articles/660a86c6e959d13f606e361e

從好萊塢到 HODL:名人的採用如何刺激迷因幣的成長

Celebrities are helping to shape the popularity and perception of cryptocurrency assets. 

名人正在幫助塑造加密貨幣資產的受歡迎程度和認知度。

Notable personalities such as Paris Hilton, Floyd Mayweather, Jamie Foxx, and Cameron and Tyler Winklevoss have endorsed and invested in various cryptocurrencies — particularly meme coins.

帕麗斯·希爾頓(Paris Hilton)、弗洛伊德·梅威瑟(Floyd Mayweather)、傑米·福克斯(Jamie Foxx)、卡梅倫·文克萊沃斯(Cameron Winklevoss) 和泰勒·文克萊沃斯(Tyler Winklevoss) 等知名人士都認可並投資了各種加密貨幣,尤其是迷因幣。

Paris Hilton,  an American media personality, socialite, businesswoman, model, singer, actress, and DJ, picked interest in crypto in 2016, with investments in Bitcoin and Ethereum.

美國媒體名人、社交名流、女商人、模特兒、歌手、演員和 DJ 帕麗斯希爾頓 (Paris Hilton) 於 2016 年對加密貨幣產生了興趣,並投資了比特幣和以太坊。

Over time, her interest expanded to blockchain technology, non-fungible tokens (NFTs), and the metaverse, establishing her as a significant influencer in the NFT realm. Through active promotion and creation of NFT collections, Hilton has solidified her presence in the burgeoning NFT market.

隨著時間的推移,她的興趣擴展到區塊鏈技術、不可替代代幣 (NFT) 和元宇宙,使她成為 NFT 領域的重要影響者。透過積極推廣和創建 NFT 系列,希爾頓鞏固了自己在蓬勃發展的 NFT 市場的地位。

Floyd Mayweather Jr., a retired professional boxer from the U.S. who is widely regarded as one of the greatest boxers of all time, showcased his interest in cryptocurrencies through social media endorsements of blockchain projects like Stox and Hubii Network. His Instagram posts supporting initial coin offerings (ICOs) underscore his engagement with digital assets, amplifying visibility and adoption among his followers.

美國退休職業拳擊手小弗洛伊德梅威瑟(Floyd Mayweather Jr.) 被廣泛認為是有史以來最偉大的拳擊手之一,他透過社群媒體對Stox 和Hubii Network 等區塊鏈項目的認可展示了他對加密貨幣的興趣。他在 Instagram 上發布的支持首次代幣發行 (ICO) 的帖子強調了他對數位資產的參與,提高了追隨者的知名度和採用率。

Jamie Foxx, an American actor, singer, comedian, and producer, joined the cryptocurrency wave by endorsing Cobinhood’s token sale, demonstrating his support for innovative crypto ventures. The actor’s public backing of Robin Hood’s zero-fee trading platform added momentum to the project, showcasing his interest in emerging crypto technologies.

美國演員、歌手、喜劇演員和製片人 Jamie Foxx 透過支持 Cobinhood 的代幣銷售加入了加密貨幣浪潮,表明了他對創新加密企業的支持。這位演員對羅賓漢零費用交易平台的公開支持為該項目增添了動力,展示了他對新興加密技術的興趣。

In June 2021, Kim Kardashian, known for her roles as an American media personality, socialite, model, and actress, utilized her Instagram platform to invite her 328 million followers to consider investing in EthereumMax.

2021 年 6 月,以美國媒體名人、社交名流、模特兒和女演員而聞名的 Kim Kardashian 利用她的 Instagram 平台邀請她的 3.28 億粉絲考慮投資 EthereumMax。

In her Instagram story, she explicitly stated, “This is not financial advice,” while sharing insights from her friends regarding the Ethereum Max token. Additionally, she included the hashtag “ad” among others to ensure transparency regarding the nature of her endorsement.

在她的 Instagram 故事中,她明確表示,“這不是財務建議”,同時分享了她的朋友們對以太坊 Max 代幣的見解。此外,她還添加了「廣告」主題標籤,以確保她的認可性質的透明度。

However, Kim Kardashian faced penalties from the SEC for promoting EthereumMax without proper disclosure, leading to a settlement where she agreed to pay $1.26 million. 

然而,金卡戴珊 (Kim Kardashian) 因在沒有適當披露的情況下推廣 EthereumMax 而面臨 SEC 的處罰,最終達成和解,她同意支付 126 萬美元。

The SEC charged Kardashian with unlawfully touting the crypto asset security offered by EthereumMax on her Instagram stories without revealing that she was paid $250,000 for the promotion. This lack of disclosure violated federal securities laws, prompting the SEC to take action against her.

美國證券交易委員會指控卡戴珊在她的 Instagram 故事中非法宣傳 EthereumMax 提供的加密資產安全,但沒有透露她為此促銷獲得了 25 萬美元。這種缺乏揭露的行為違反了聯邦證券法,促使美國證券交易委員會對她採取行動。

The settlement required Kardashian to pay $260,000 in disgorgement, reflecting the amount she received for promoting the token, along with a $1 million penalty. Additionally, Kardashian agreed not to promote any crypto asset securities for three years and to cooperate with the ongoing investigation.

和解協議要求卡戴珊支付 26 萬美元的非法所得(反映了她因推廣該代幣而收到的金額)以及 100 萬美元的罰款。此外,卡戴珊同意三年內不推廣任何加密資產證券,並配合正在進行的調查。

The case highlighted the importance of transparency in influencer marketing, emphasizing that investors have the right to know if endorsements are unbiased. Kardashian’s settlement with the SEC allowed her to resolve the matter and move forward while avoiding a more extensive legal process.

此案例凸顯了影響者行銷透明度的重要性,並強調投資人有權知道代言是否公正。卡戴珊與美國證券交易委員會的和解使她能夠解決問題並向前邁進,同時避免更廣泛的法律程序。

Elon Musk and Dogecoin lead the pack

馬斯克 (Elon Musk) 和狗狗幣 (Dogecoin) 處於領先地位

A recent statement by Tesla CEO Elon Musk hinted at the possibility of using Dogecoin (DOGE) for Tesla payments in the future. Notably, iconic rapper Snoop Dogg has also voiced his support for Dogecoin, leveraging his influence in music and pop culture to further promote the digital currency.

特斯拉執行長馬斯克最近發表的聲明暗示了未來使用狗狗幣(DOGE)進行特斯拉支付的可能性。值得注意的是,標誌性饒舌歌手 Snoop Dogg 也表達了對狗狗幣的支持,並利用他在音樂和流行文化中的影響力來進一步推廣數位貨幣。

The recent surge in Dogecoin was ignited by remarks made by Elon Musk on March 15. The Tesla CEO was touring the Berlin gigafactory, which had recently reopened following an arson attack. During a Q&A session, an audience member inquired about the possibility of purchasing a Tesla with Dogecoin.

狗狗幣最近的飆升是由 Elon Musk 3 月15 日的言論引發的。這位特斯拉執行長當時正在參觀柏林超級工廠,該工廠最近在縱火襲擊後重新開放。在問答環節中,一位觀眾詢問是否可以用狗狗幣購買特斯拉。

Musk responded, “At some point I think we should enable that,” eliciting cheers from the crowd. He further reiterated the catchphrase “Dogecoin to the moon,” further fueling enthusiasm among attendees.

馬斯克回應道,“在某個時候,我認為我們應該實現這一點”,引起了人群的歡呼。他進一步重申了「狗狗幣登上月球」的口號,進一步激發了與會者的熱情。

Elon Musk’s impact on Dogecoin has been a turbulent journey, characterized by his remarks and actions that have profoundly affected the cryptocurrency’s value and popularity. Musk’s association with Dogecoin, ranging from dubbing himself the “Dogefather” to proposing its potential use for Tesla payments, has ignited both enthusiasm and controversy within the crypto community.

伊隆馬斯克對狗狗幣的影響是一段動盪的旅程,他的言論和行動深刻地影響了這種加密貨幣的價值和受歡迎程度。馬斯克與狗狗幣的聯繫,從稱自己為「狗狗之父」到提出狗狗幣在特斯拉支付中的潛在用途,在加密貨幣社群中引發了熱情和爭議。

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Musk’s tweets and comments have served as significant drivers behind the fluctuations in Dogecoin’s price. 

馬斯克的推文和評論是狗狗幣價格波動背後的重要驅動因素。

On Jan. 14, 2022, Tesla commenced accepting Dogecoin exclusively for its merchandise, specifying that transactions made with other digital assets would not be eligible for returns.

2022 年 1 月 14 日,特斯拉開始在其商品中專門接受狗狗幣,並明確使用其他數位資產進行的交易將無法獲得退貨。

His endorsement of Dogecoin as his preferred cryptocurrency and his playful interactions with the coin have generated widespread attention. However, Musk’s influence has also faced scrutiny, with allegations of market manipulation and insider trading emerging in response to some of his social media posts.

他對狗狗幣作為他首選的加密貨幣的認可以及他與狗狗幣的有趣互動引起了廣泛的關注。然而,馬斯克的影響力也面臨審查,針對他的一些社交媒體帖子,出現了市場操縱和內幕交易的指控。

The market’s responsiveness to Musk’s actions was evident when Dogecoin’s price surged by 30% following his change of Twitter profile picture to the Shiba Inu dog emblem of Dogecoin. This immediate reaction highlights the profound impact of Musk’s engagement with the cryptocurrency market.

當馬斯克將 Twitter 個人資料圖片改為狗狗幣的柴犬標誌​​後,狗狗幣的價格飆升了 30%,市場對馬斯克的行動的反應顯而易見。這種立即反應凸顯了馬斯克參與加密貨幣市場的深遠影響。

Another notable individual, who has piqued interest in the memecoin, is Snoop Dogg.

另一位引起人們對迷因幣興趣的名人是史努比狗狗 (Snoop Dogg)。

His interest in crypto assets was evident when he shared a meme featuring a Shiba Inu, the iconic dog breed linked with Dogecoin. His remarks, coupled with similar posts from Elon Musk and Gene Simmons, contributed to the increasing buzz surrounding Dogecoin.

當他分享了一個以柴犬為主題的迷因時,他對加密資產的興趣顯而易見,柴犬是與狗狗幣相關的標誌性犬種。他的言論,加上伊隆馬斯克和吉恩西蒙斯的類似帖子,引發了圍繞狗狗幣的熱議。

Snoop Dogg has also demonstrated his support for Dogecoin in a music video where references to Dogecoin and the Shiba Inu were prominently featured. This strengthened Snoop Dogg’s association with the cryptocurrency and increased its cultural significance.

史努比狗狗也在一段音樂影片中展示了他對狗狗幣的支持,其中突出提到了狗狗幣和柴犬。這加強了史努比狗狗與加密貨幣的聯繫,並增加了其文化意義。

Snoop Dogg’s endorsement of Dogecoin not only brought visibility to the digital asset but also highlighted the intersection of celebrity influence and cryptocurrency. By using his platform and wide audience reach, Snoop Dogg helped shape the narrative around Dogecoin, making it more accessible and appealing to a broader audience.

史努比狗狗對狗狗幣的認可不僅提高了數位資產的知名度,也凸顯了名人影響力與加密貨幣的交集。透過利用他的平台和廣泛的受眾群體,史努比狗狗幫助塑造了圍繞狗狗幣的敘事,使其更容易理解並吸引更廣泛的受眾。

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Read more: French senate advances legislation allowing social media influencers to advertise cryptocurrency

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