The meteoric rise of memecoins like Dogecoin and Shiba Inu has shown the power of online communities and humorous marketing in the crypto world. However, as Hydra Chain's core developers debate marketing strategies, their discussion raises an important question - how does a serious blockchain project court mainstream traction without compromising its technological edge?

狗狗币和柴犬等模因币的迅速崛起展示了加密世界中在线社区和幽默营销的力量。然而，当 Hydra Chain 的核心开发人员争论营销策略时，他们的讨论提出了一个重要的问题 - 一个严肃的区块链项目如何在不损害其技术优势的情况下吸引主流关注？

Hydra Chain recently announced a major utility upgrade - the launch of a LYDRA/HYDRA liquidity pool on its DEX. The LYDRA token allows HYDRA stakers to free up coins for other uses without losing staking yields.

Hydra Chain 最近宣布了一项重大实用升级——在其 DEX 上推出 LYDRA/HYDRA 流动性池。 LYDRA 代币允许 HYDRA 质押者释放代币用于其他用途，而不会损失质押收益。

By letting holders mint liquid LYDRA against staked HYDRA, the feature unlocks wider flexibility for users to optimize returns. LYDRA introduces new utility like earning staking yields on HYDRA while also freeing capital for activities like liquidity provision.

通过让持有者根据质押的 HYDRA 铸造流动性 LYDRA，该功能为用户提供了更广泛的灵活性，以优化回报。 LYDRA 引入了新的实用程序，例如在 HYDRA 上赚取质押收益，同时还为流动性提供等活动释放资本。

This upgrade comes as Hydra debates internally how to balance memes and technology for wider traction, much like Dogecoin and Shiba Inu have done. The project wants viral promotion but not at the cost of robust development.

此次升级之际，Hydra 内部正在争论如何平衡模因和技术以获得更广泛的吸引力，就像狗狗币和柴犬所做的那样。该项目希望病毒式推广，但不以牺牲强劲发展为代价。

Analysts are bullish about the LYDRA move as it boosts accessibility and real-world usage. At the same time, Hydra's developers feel retaining technical credibility remains crucial for institutional adoption.

分析师对 LYDRA 的举措持乐观态度，因为它提高了可访问性和现实世界的使用率。与此同时，Hydra 的开发人员认为，保持技术可信度对于机构采用仍然至关重要。

This balancing act parallels the quandary between joke origins and maturity that pioneering memecoins now wrestle with. As projects court wider appeal, Hydra's debate offers useful principles to navigate this tension.

这种平衡行为与模因币先驱现在所面临的笑话起源和成熟度之间的困境相似。随着项目吸引更广泛的吸引力，Hydra 的辩论为缓解这种紧张局势提供了有用的原则。

The rest of the piece analyze this debate and the parallels with major memecoins in more detail.

本文的其余部分更详细地分析了这场辩论以及与主要模因币的相似之处。

Balancing Marketing Approaches: Hydra's Strategy Debate

平衡营销方式：Hydra 的战略辩论

The discussion started when Telegram user Diogenes suggested having two websites - one serious, one cartoonish - to promote Hydra's staking yields to memecoin communities. However, CTO at Hydra Chain, Florian, objected that leaning too heavily on memes could undermine Hydra's credibility for builders and partners.

当 Telegram 用户 Diogenes 建议建立两个网站（一个是严肃的，一个是卡通的）来向 memecoin 社区宣传 Hydra 的质押收益时，讨论就开始了。然而，Hydra Chain 首席技术官弗洛里安 (Florian) 反对说，过度依赖 meme 可能会损害 Hydra 对构建者和合作伙伴的可信度。

Florian argued that while meme hype can help launch projects, 90% of meme launches are low-quality, whereas Hydra offers advanced capabilities. Hence memecoin investors might not care about technology, but serious developers do. He wants Hydra to balance memes with substantive technology that inspires trust.

Florian 认为，虽然 meme 炒作可以帮助启动项目，但 90% 的 meme 发布都是低质量的，而 Hydra 提供了先进的功能。因此，memecoin 投资者可能不关心技术，但认真的开发人员却关心。他希望 Hydra 能够平衡模因与激发信任的实质性技术。

Importantly though, Florian didn’t oppose humor entirely. He embraced Hydra’s playful name and visual designs. However, he felt Hydra shouldn’t go overboard into full meme territory. Diogenes clarified he didn't mean an actual memecoin either, just simplified messaging for that demographic.

但重要的是，弗洛里安并不完全反对幽默。他接受了 Hydra 有趣的名字和视觉设计。然而，他认为 Hydra 不应该过度进入完整的模因领域。第欧根尼澄清说，他也不是指真正的模因币，只是针对该人群的简化消息传递。

This nuanced debate parallels the positions of Dogecoin and Shiba Inu, two of the largest memecoin projects. Doge in particular faces a quandary between its joke origins and adoption ambitions that necessitate development. Meanwhile, Shiba leans heavily on memes while trying to expand utility.

这场微妙的争论与狗狗币和柴犬这两个最大的模因币项目的立场相似。 Doge 尤其面临着笑话起源和需要开发的采用野心之间的困境。与此同时，Shiba 在试图扩大效用的同时严重依赖模因。

Facing similar dilemmas, Hydra offers an instructive moderate approach. The project shows how memecoin communities can be courted not through mocking memes, but streamlined explanations of compelling utility. For Doge and Shiba holders seeking yield rather than just speculation, Hydra’s staking model aims to provide significant rewards that could potentially prove more attractive than non-yield-generating memecoins.

面对类似的困境，Hydra 提供了一种有启发性的温和方法。该项目展示了如何不通过嘲笑模因，而是通过对令人信服的效用的简化解释来吸引模因币社区。对于寻求收益而不仅仅是投机的 Doge 和 Shiba 持有者来说，Hydra 的质押模式旨在提供可观的奖励，这可能比不产生收益的 memecoin 更具吸引力。

In essence, Hydra realizes memecoin communities and builders have different priorities. Hence messaging should differentiate value propositions while retaining technical credibility. Memes can help attract capital, but serious infrastructure keeps it invested.

从本质上讲，Hydra 意识到 memecoin 社区和构建者有不同的优先事项。因此，消息传递应该区分价值主张，同时保持技术可信度。模因可以帮助吸引资本，但完善的基础设施可以保持投资。

Meanwhile, constant community questions around staking suggest organic awareness is growing. Hence Hydra is attracting memecoin-esque liquidity while building long-term technological appeal.

与此同时，社区不断提出关于质押的问题表明有机意识正在增强。因此，Hydra 正在吸引模因币式的流动性，同时建立长期的技术吸引力。

In this manner, Hydra offers clever lessons for the memecoin space:

通过这种方式，Hydra 为模因币领域提供了巧妙的教训：

• Viral memes bring fleeting hype, robust utilities sustain organic growth

病毒式传播带来短暂的炒作，强大的公用事业维持有机增长

• Serious developers care about capabilities over memes, differentiate value propositions

认真的开发人员关心功能而不是模因，区分价值主张

• Streamline explanations for some communities, preserve technical credibility for others

简化对某些社区的解释，为其他社区保留技术可信度

• Balance meme-friendly designs with substantive capabilities, don’t compromise entirely

平衡模因友好的设计与实质性功能，不要完全妥协

Of course, only time will tell if Hydra’s middle-path strategy pays off. But as pioneering memecoins wrestle between original jokes and mature adoption, Hydra’s insightful community debate offers useful principles to navigate this tension. With responsive messaging, projects can court wider appeal without losing their edge. And that’s a lesson from which even the original dog coins could learn some new tricks.

当然，只有时间才能证明九头蛇的中间路线策略是否有效。但当模因币先驱在原创笑话和成熟采用之间挣扎时，Hydra 富有洞察力的社区辩论为缓解这种紧张关系提供了有用的原则。通过响应式消息传递，项目可以在不失去优势的情况下吸引更广泛的吸引力。这是一个教训，即使是最初的狗币也可以学到一些新的技巧。

Want to join the discussion?

想加入讨论吗？

For those interested in joining these community discussions to help shape Hydra's continued evolution, follow along via the Telegram channel, Telegram group and Twitter. There are more perspectives from token holders, builders and other ecosystem participants.

对于那些有兴趣加入这些社区讨论以帮助塑造 Hydra 持续发展的人，请通过 Telegram 频道、Telegram 群组和 Twitter 进行关注。代币持有者、建设者和其他生态系统参与者有更多的观点。