In March 2024, Bitcoin reached an all-time high of nearly 70,000 euros per coin. How does this impact the iGaming market?

2024 年 3 月，比特幣達到每枚近 7 萬歐元的歷史新高。這對 iGaming 市場有何影響？

Being a tech company with over 15 years of experience and an innovator in crypto iGaming software development, SOFTSWISS shares its anticipations in its quarterly crypto analysis.

作為一家擁有超過 15 年經驗的科技公司和加密 iGaming 軟體開發的創新者，SOFTSWISS 在其季度加密分析中分享了其預期。

Over 220 brands powered by the company engaged in crypto transactions during the first quarter of 2024, 12% higher than the previous quarter. SOFTSWISS experts analyze the data gathered from crypto-friendly brands using extrapolation, comparative, and correlative analysis.

2024 年第一季度，該公司支持的超過 220 個品牌進行了加密貨幣交易，比上一季增加了 12%。 SOFTSWISS 專家使用外推、比較和相關分析來分析從加密友善品牌收集的數據。

iGaming Market Overview: Unveiling Anticipated Growth

iGaming 市場概覽：公佈預期成長

The global online gaming industry is expected to grow significantly and exceed 170 billion euros by 2032, according to Statista. Based on SOFTSWISS data, the iGaming market has demonstrated steady growth year after year.

據 Statista 稱，全球線上遊戲產業預計將大幅成長，到 2032 年將超過 1,700 億歐元。根據 SOFTSWISS 的數據，iGaming 市場呈現逐年穩定成長的態勢。

In absolute terms in euros, the Total Bet Sum grew by 5.8% in the first quarter of the year compared to the last quarter of 2023. Analysing the year-on-year increase, comparing Q1’24 with Q1’23, the growth is more impressive, showcasing a 47.2% boost.

以歐元絕對值計算，與 2023 年最後一個季度相比，今年第一季的總投注金額增長了 5.8%。是，成長了47.2%。

Simultaneously, the Total Bet Count, both fiat and crypto, displayed a slightly larger gain in the first quarter of 2024 compared to the previous quarter, surpassing 6.1%. The indicator’s year-on-year boost is much more notable, revealing a 57.2% increase.

同時，2024 年第一季的法幣和加密貨幣總投注數較上一季略有成長，超過 6.1%。該指標同比增長更為顯著，增長了 57.2%。

The popularity of iGaming in recent years has been fueled by the development of legislation regulating the iGaming sector, establishing clearer rules and positively impacting the industry’s growth. Constant technological advancements also stimulate its global reach and accessibility to new younger audiences. On one hand, the quality of internet connectivity continues to rise, while on the other, new payment methods emerge, simplifying payment procedures.

近年來，監管網路博彩行業的立法的發展推動了網路博彩的流行，制定了更明確的規則，並對行業的成長產生了積極影響。不斷的技術進步也刺激了其全球影響力並吸引了新的年輕觀眾。一方面，網路連線的品質不斷提高，另一方面，新的支付方式不斷出現，簡化了支付程序。

The in-depth quarterly analysis, ongoing since the beginning of 2022, reveals that fiat bets are undergoing more substantial growth compared to crypto bets. In Q1’24, the Fiat Bet Sum increased by 6.9% compared to Q4’23, while the rise of Crypto Bet Sum was at 2.4%.

自 2022 年初以來持續進行的深入季度分析表明，與加密貨幣賭注相比，法定賭注正在經歷更大幅度的增長。與 23 年第 4 季相比，24 年第一季法幣投注金額增加了 6.9%，而加密貨幣投注金額增幅為 2.4%。

The more active growth of fiat bets led to a slight decrease in the share of crypto. In the first quarter of 2024, the crypto share in the Total Bets Sum settled at 24.4%, decreasing by 5.3 percentage points (p.p) compared to the first quarter of 2023.

法定賭注的更活躍增長導致加密貨幣份額略有下降。 2024 年第一季度，加密貨幣佔總投注額的份額為 24.4%，比 2023 年第一季下降了 5.3 個百分點。

What is the State of Crypto in iGaming?

iGaming 中的加密貨幣現況如何？

Analysing crypto bets, it is crucial to highlight that almost 93% of them are facilitated through the in-game currency conversion tool, which is gaining traction. This mechanism allows operators to engage players with cryptocurrency assets in games initially tailored for fiat only. Operators that adopt such options are gaining more competitive advantages in the market.

在分析加密貨幣投注時，必須強調的是，其中近 93% 的投注是透過遊戲內貨幣兌換工具進行的，該工具正在受到越來越多的關注。這種機制允許營運商在最初僅為法定貨幣定制的遊戲中吸引玩家使用加密貨幣資產。採用此類選項的營運商正在市場上獲得更多競爭優勢。

While the Q1’2024 Crypto Bet Sum shows a moderate 2.4% growth compared to the previous quarter, the year-on-year analysis demonstrates a 20.8% increase. The Crypto Bet Count remained unchanged in Q1’24 compared to the previous quarter’s indicator. Simultaneously, the metric increased by 21.3% year-on-year. The figures speak volumes, showcasing consistent interest among players in crypto gaming.

雖然 2024 年第一季的加密貨幣投注總額與上一季相比略有增長 2.4%，但同比分析顯示增長了 20.8%。與上一季的指標相比，24 年第一季的加密貨幣投注數量保持不變。同時，該指標較去年同期成長21.3%。這些數字說明了一切，顯示了玩家對加密貨幣遊戲的持續興趣。

“The lack of a substantial increase in the number of crypto bets during Q1’24 can be partly attributed to the significant rise of the Bitcoin exchange rate during this period, leading players to be more cautious with their crypto bets. This trend mirrors the situation in the first quarter of the previous year when the Bitcoin exchange rate surged following a decline at the end of 2022," comments Vitali Matsukevich, Chief Operating Officer at SOFTSWISS.

「24 年第一季加密貨幣投注數量沒有大幅增加，部分原因是比特幣匯率在此期間大幅上漲，導致玩家對加密貨幣投注更加謹慎。這一趨勢反映了去年第一季的情況，當時比特幣匯率在 2022 年底下跌後飆升。

What Distinguishes the Average Crypto Bet?

平均加密貨幣賭注有什麼差別？

The average crypto bet increased to 1.71 euros in the first quarter of the year from 1.66 euros in the last quarter of 2023. This growth correlates with a significant strengthening of the Bitcoin rate during the first quarter of 2024.

平均加密貨幣押注從 2023 年最後一季的 1.66 歐元增加到今年第一季的 1.71 歐元。 這種成長與 2024 年第一季比特幣匯率的顯著走強相關。

The average fiat bet remained steady at around 0.81 euros in Q1’24 and Q4’23. The average total bet stayed constant since the second half of the previous year and is equal to 0.93 euros.

24 年第 1 季和 23 年第 4 季度，平均法定賭注穩定在 0.81 歐元左右。自去年下半年以來，平均總投注額保持不變，為 0.93 歐元。

Notably, the average crypto bet is double that of fiat. This indicates that digital currencies are preferred by higher-income players.

值得注意的是，加密貨幣的平均賭注是法定賭注的兩倍。這顯示數位貨幣受到高收入者的青睞。

Why Did Bitcoin’s Share Drop?

比特幣份額為何下跌？

The Top Five most operated digital coins in iGaming have remained stable during the last two years with minor changes in ranking order. The top still includes Bitcoin, Ethereum, Litecoin, Dogecoin, and Tether.

iGaming 中營運最多的前五名數位貨幣在過去兩年中保持穩定，排名順序略有變化。前列的仍然包括比特幣、以太坊、萊特幣、狗狗幣和 Tether。

In Q1 2024, Bitcoin experienced a significant decline of 9.4 p.p. compared to Q4 2023. This could be attributed to the bolstering Bitcoin exchange rate and players exercising a more cautious approach towards it.

2024 年第一季度，比特幣大幅下跌 9.4 個百分點。與 2023 年第四季相比。

In contrast, the shares of other digital coins have increased. Ethereum and Litecoin showed growth of 4.0 p.p. and 3.8 p.p., respectively, during the same period. Simultaneously, Dogecoin rose to fourth place in the ranking, leaving Tether behind.

相比之下，其他數位貨幣的份額有所增加。以太坊和萊特幣成長 4.0 個百分點同期分別為 3.8 個百分點和 3.8 個百分點。與此同時，狗狗幣的排名上升至第四位，將 Tether 拋在了後面。

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “The benefits of employing digital currencies, such as fast transactions and anonymity, still attract many players. Embracing cryptocurrencies in iGaming can boost operator profits despite their volatile nature.

SOFTSWISS 營運長 Vitali Matsukevich 總結道：「使用數位貨幣的好處，例如快速交易和匿名性，仍然吸引許多玩家。儘管加密貨幣具有波動性，但在網路博彩中採用加密貨幣可以提高營運商的利潤。

As the Bitcoin rate is expected to strengthen after the Bitcoin Halving, the average crypto bet and projected gains may see a notable impact. During such promising times, it is crucial to have reliable and experienced partners to navigate the path to success."

由於比特幣減半後比特幣匯率預計將走強，平均加密貨幣賭注和預期收益可能會受到顯著影響。在這個充滿希望的時代，擁有可靠且經驗豐富的合作夥伴來引導成功之路至關重要。

About SOFTSWISSSOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized iGaming solution.

關於 SOFTSWISSSOFTSWISS 是一家國際科技公司，提供管理 iGaming 專案的軟體解決方案。專家團隊擁有 2,000 多名員工，分佈在馬耳他、波蘭和喬治亞。 SOFTSWISS 持有多項遊戲許可證，並提供一站式 iGaming 軟體解決方案。 2013 年，SOFTSWISS 是全球第一家推出針對比特幣優化的 iGaming 解決方案的公司。

Contact Info:For more information, please contact:Volha Halota, PR ManagerEmail: volha.halota@softswiss.com Tel./telegram/whatsapp: +48539949083

聯絡資訊：欲了解更多信息，請聯繫：Volha Halota，公關經理電子郵件：volha.halota@softswiss.com 電話/telegram/whatsapp：+48539949083