In March 2024, Bitcoin reached an all-time high of nearly 70,000 euros per coin. How does this impact the iGaming market?

2024 年 3 月，比特币达到每枚近 70,000 欧元的历史新高。这对 iGaming 市场有何影响？

Being a tech company with over 15 years of experience and an innovator in crypto iGaming software development, SOFTSWISS shares its anticipations in its quarterly crypto analysis.

作为一家拥有超过 15 年经验的科技公司和加密 iGaming 软件开发的创新者，SOFTSWISS 在其季度加密分析中分享了其预期。

Over 220 brands powered by the company engaged in crypto transactions during the first quarter of 2024, 12% higher than the previous quarter. SOFTSWISS experts analyze the data gathered from crypto-friendly brands using extrapolation, comparative, and correlative analysis.

2024 年第一季度，该公司支持的超过 220 个品牌进行了加密货币交易，比上一季度增加了 12%。 SOFTSWISS 专家使用外推、比较和相关分析来分析从加密友好品牌收集的数据。

iGaming Market Overview: Unveiling Anticipated Growth

iGaming 市场概览：公布预期增长

The global online gaming industry is expected to grow significantly and exceed 170 billion euros by 2032, according to Statista. Based on SOFTSWISS data, the iGaming market has demonstrated steady growth year after year.

据 Statista 称，全球在线游戏产业预计将大幅增长，到 2032 年将超过 1700 亿欧元。根据 SOFTSWISS 的数据，iGaming 市场呈现逐年稳定增长的态势。

In absolute terms in euros, the Total Bet Sum grew by 5.8% in the first quarter of the year compared to the last quarter of 2023. Analysing the year-on-year increase, comparing Q1’24 with Q1’23, the growth is more impressive, showcasing a 47.2% boost.

以欧元绝对值计算，与 2023 年最后一个季度相比，今年第一季度的总投注金额增长了 5.8%。分析同比增长情况，比较 Q1'24 和 Q1'23，增长为更令人印象深刻的是，增长了 47.2%。

Simultaneously, the Total Bet Count, both fiat and crypto, displayed a slightly larger gain in the first quarter of 2024 compared to the previous quarter, surpassing 6.1%. The indicator’s year-on-year boost is much more notable, revealing a 57.2% increase.

与此同时，2024 年第一季度的法币和加密货币总投注数较上一季度略有增长，超过 6.1%。该指标同比增长更为显着，增长了 57.2%。

The popularity of iGaming in recent years has been fueled by the development of legislation regulating the iGaming sector, establishing clearer rules and positively impacting the industry’s growth. Constant technological advancements also stimulate its global reach and accessibility to new younger audiences. On one hand, the quality of internet connectivity continues to rise, while on the other, new payment methods emerge, simplifying payment procedures.

近年来，监管网络博彩行业的立法的发展推动了网络博彩的流行，制定了更明确的规则，并对行业的增长产生了积极影响。不断的技术进步也刺激了其全球影响力并吸引了新的年轻观众。一方面，互联网连接的质量不断提高，另一方面，新的支付方式不断出现，简化了支付程序。

The in-depth quarterly analysis, ongoing since the beginning of 2022, reveals that fiat bets are undergoing more substantial growth compared to crypto bets. In Q1’24, the Fiat Bet Sum increased by 6.9% compared to Q4’23, while the rise of Crypto Bet Sum was at 2.4%.

自 2022 年初以来持续进行的深入季度分析表明，与加密货币赌注相比，法定赌注正在经历更大幅度的增长。与 23 年第 4 季度相比，24 年第一季度法币投注金额增长了 6.9%，而加密货币投注金额增幅为 2.4%。

The more active growth of fiat bets led to a slight decrease in the share of crypto. In the first quarter of 2024, the crypto share in the Total Bets Sum settled at 24.4%, decreasing by 5.3 percentage points (p.p) compared to the first quarter of 2023.

法定赌注的更活跃增长导致加密货币份额略有下降。 2024 年第一季度，加密货币占总投注额的份额为 24.4%，比 2023 年第一季度下降了 5.3 个百分点。

What is the State of Crypto in iGaming?

iGaming 中的加密货币现状如何？

Analysing crypto bets, it is crucial to highlight that almost 93% of them are facilitated through the in-game currency conversion tool, which is gaining traction. This mechanism allows operators to engage players with cryptocurrency assets in games initially tailored for fiat only. Operators that adopt such options are gaining more competitive advantages in the market.

在分析加密货币投注时，必须强调的是，其中近 93% 的投注是通过游戏内货币兑换工具进行的，该工具正在受到越来越多的关注。这种机制允许运营商在最初仅为法定货币定制的游戏中吸引玩家使用加密货币资产。采用此类选项的运营商正在市场上获得更多竞争优势。

While the Q1’2024 Crypto Bet Sum shows a moderate 2.4% growth compared to the previous quarter, the year-on-year analysis demonstrates a 20.8% increase. The Crypto Bet Count remained unchanged in Q1’24 compared to the previous quarter’s indicator. Simultaneously, the metric increased by 21.3% year-on-year. The figures speak volumes, showcasing consistent interest among players in crypto gaming.

虽然 2024 年第一季度的加密货币投注总额与上一季度相比略有增长 2.4%，但同比分析显示增长了 20.8%。与上一季度的指标相比，24 年第一季度的加密货币投注数量保持不变。同时，该指标同比增长21.3%。这些数字说明了一切，显示了玩家对加密货币游戏的持续兴趣。

“The lack of a substantial increase in the number of crypto bets during Q1’24 can be partly attributed to the significant rise of the Bitcoin exchange rate during this period, leading players to be more cautious with their crypto bets. This trend mirrors the situation in the first quarter of the previous year when the Bitcoin exchange rate surged following a decline at the end of 2022," comments Vitali Matsukevich, Chief Operating Officer at SOFTSWISS.

“24 年第一季度加密货币投注数量没有大幅增加，部分原因是比特币汇率在此期间大幅上涨，导致玩家对加密货币投注更加谨慎。这一趋势反映了去年第一季度的情况，当时比特币汇率在 2022 年底下跌后飙升。”SOFTSWISS 首席运营官 Vitali Matsukevich 评论道。

What Distinguishes the Average Crypto Bet?

平均加密货币赌注有什么区别？

The average crypto bet increased to 1.71 euros in the first quarter of the year from 1.66 euros in the last quarter of 2023. This growth correlates with a significant strengthening of the Bitcoin rate during the first quarter of 2024.

平均加密货币押注从 2023 年最后一个季度的 1.66 欧元增加到今年第一季度的 1.71 欧元。这种增长与 2024 年第一季度比特币汇率的显着走强相关。

The average fiat bet remained steady at around 0.81 euros in Q1’24 and Q4’23. The average total bet stayed constant since the second half of the previous year and is equal to 0.93 euros.

24 年第 1 季度和 23 年第 4 季度，平均法定赌注稳定在 0.81 欧元左右。自去年下半年以来，平均总投注额保持不变，为 0.93 欧元。

Notably, the average crypto bet is double that of fiat. This indicates that digital currencies are preferred by higher-income players.

值得注意的是，加密货币的平均赌注是法定赌注的两倍。这表明数字货币受到高收入玩家的青睐。

Why Did Bitcoin’s Share Drop?

比特币份额为何下跌？

The Top Five most operated digital coins in iGaming have remained stable during the last two years with minor changes in ranking order. The top still includes Bitcoin, Ethereum, Litecoin, Dogecoin, and Tether.

iGaming 中运营最多的前五名数字货币在过去两年中保持稳定，排名顺序略有变化。排名前列的仍然包括比特币、以太坊、莱特币、狗狗币和 Tether。

In Q1 2024, Bitcoin experienced a significant decline of 9.4 p.p. compared to Q4 2023. This could be attributed to the bolstering Bitcoin exchange rate and players exercising a more cautious approach towards it.

2024 年第一季度，比特币大幅下跌 9.4 个百分点。与 2023 年第四季度相比。这可能是由于比特币汇率的上涨以及参与者对其采取了更加谨慎的态度。

In contrast, the shares of other digital coins have increased. Ethereum and Litecoin showed growth of 4.0 p.p. and 3.8 p.p., respectively, during the same period. Simultaneously, Dogecoin rose to fourth place in the ranking, leaving Tether behind.

相比之下，其他数字货币的份额有所增加。以太坊和莱特币增长 4.0 个百分点同期分别为 3.8 个百分点和 3.8 个百分点。与此同时，狗狗币的排名上升至第四位，将 Tether 抛在了后面。

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “The benefits of employing digital currencies, such as fast transactions and anonymity, still attract many players. Embracing cryptocurrencies in iGaming can boost operator profits despite their volatile nature.

SOFTSWISS 首席运营官 Vitali Matsukevich 总结道：“使用数字货币的好处，例如快速交易和匿名性，仍然吸引着许多玩家。尽管加密货币具有波动性，但在网络博彩中采用加密货币可以提高运营商的利润。

As the Bitcoin rate is expected to strengthen after the Bitcoin Halving, the average crypto bet and projected gains may see a notable impact. During such promising times, it is crucial to have reliable and experienced partners to navigate the path to success."

由于比特币减半后比特币汇率预计将走强，平均加密货币赌注和预计收益可能会受到显着影响。在这个充满希望的时代，拥有可靠且经验丰富的合作伙伴来引导成功之路至关重要。”

About SOFTSWISSSOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimized iGaming solution.

关于 SOFTSWISSSOFTSWISS 是一家国际科技公司，提供管理 iGaming 项目的软件解决方案。该专家团队拥有 2,000 多名员工，分布在马耳他、波兰和格鲁吉亚。 SOFTSWISS 持有多项游戏许可证，并提供一站式 iGaming 软件解决方案。 2013 年，SOFTSWISS 是世界上第一个推出针对比特币优化的 iGaming 解决方案的公司。

Contact Info:For more information, please contact:Volha Halota, PR ManagerEmail: volha.halota@softswiss.com Tel./telegram/whatsapp: +48539949083

联系信息：欲了解更多信息，请联系：Volha Halota，公关经理电子邮件：volha.halota@softswiss.com 电话/telegram/whatsapp：+48539949083